...Deepak Verma; Prem Prakash Dewani Purpose The purpose of this paper is to provide a comprehensive review on electronic word-of-mouth (eWOM) credibility. Further, the authors propose a comprehensive and integrated model on eWOM credibility. Design/methodology/approach The authors conducted...

...-purchase evaluations (Liu et al., 2019). eWOM Conjoint analysis Online reviews Elaboration likelihood model © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only 02 09 2019 20 03 2020 25 09 2020 01 11 2020 Ana...

... word of mouth (eWOM) communication via SNS, based on key attributes of this media channel. Design/methodology/approach Based on the expectancy value theory (EVT), a conceptual framework is proposed to model the effect of eWOM channel attributes on eWOM engagement process. Consumer eWOM engagement...

... of that content (e.g. Wirtz et al., 2013). Hence, the development of WOM theory has mainly adhered to an individualistic paradigm and has largely ignored groups, social actions, and social context effects. In addition, research has focused primarily on the quantity or overall valence of eWOM (e.g...

... the diffusion of electronic word of mouth (eWOM) in these platforms. The purpose of this paper is to explore the effect of directional posts on consumers depending on previous diffusion of the post and consumers’ connectivity. Design/methodology/approach A between-subjects experimental design was used...

... (electronic word-of-mouth quantity, credibility and quality) as antecedents of customers’ online repurchase intentions. Specially, it proposes a model where trust on an online seller and perceived usefulness of a website mediate the influence of electronic word-of-mouth (EWOM) characteristics on repurchase...