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Keywords: eWOM credibility
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Journal Articles
Journal:
Online Information Review
Online Information Review (2021) 45 (3): 481–500.
Published: 22 December 2020
...Deepak Verma; Prem Prakash Dewani Purpose The purpose of this paper is to provide a comprehensive review on electronic word-of-mouth (eWOM) credibility. Further, the authors propose a comprehensive and integrated model on eWOM credibility. Design/methodology/approach The authors conducted...
