This paper aims to provide an introduction to the special issue of On the Horizon on “Storytelling in a liminal time”.
It discusses the increased emphasis on storytelling in the late twentieth and the twenty‐first centuries, and then introduces the various contributions to the essay and their significance.
In the post‐industrial world, storytelling is again assuming the central cultural role it had in pre‐industrial times.
The importance of storytelling, both for pragmatic and cultural purposes, has increased and will continue to do so in the decades and centuries to come.
This article introduces readers not only to some valuable articles but to uses of storytelling that are both traditional and contemporary. For institutions, for example, it argues that they will need to articulate their stories in order to have a distinct identity.
