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Purpose

The aim of this paper is to describe how a college or university can develop the organizational capacity to focus on student learning outcomes. It seeks to show how the consistent application of this capacity would provide not only a response to external expectations, but also unexpected benefits that, when taken together, would create a significantly better academic institution.

Design/methodology/approach

Six years of research and development, primarily as part of an expanding collaborative endeavor between participating colleges/universities and an independent academic R&D firm, has provided a laboratory for iteratively creating and testing new academic processes and supporting technologies.

Findings

Five essential elements of outcomes assessment, when incorporated into a system‐supported academic process, can enable an institution to generate data on actual student learning directly out of its regular program wherever and whenever it chooses to do so, with seven significant benefits.

Originality/value

The organizational capacity described in this paper directly overcomes organizational invisibility of student achievement within its educational program – a century‐old deficiency within higher education.

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