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Purpose

The purpose of this paper is to motivate individuals to use social networking and information tools to address complex personal issues.

Design/methodology/approach

This is a discussion paper based on the author's research.

Findings

Social networking combined with information tools can greatly enhance an individual's research success and facilitate personal decision making.

Originality/value

The social, economic, and technological challenges of our time occur when the maturity of computing, the internet, and social networking provide new options for research and problem solving. This is a time of opportunity for individuals and the organizations that provide social networking services.

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