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Purpose
This paper aims to illustrate one method of using the “State of the University Address” to inform and motivate faculty and staff.
Design/methodology/approach
The paper draws on a variety of sources and the author's experience.
Findings
The State of the University Address is an opportunity to provide an assessment of an institution's condition relative to higher education at large; a proposal for an institution's priorities, with rationale; and the expression of a philosophical framework for considering the future.
Originality/value
This paper expresses one institution's approach to the State of the University Address as an element of strategic planning.
© Emerald Group Publishing Limited
2013
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