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Keywords: AI self-efficacy
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Journal Articles
Examining the behavioral determinants of AI adoption in higher education: a focus on perceptional factors and demographic differences
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On the Horizon (2025) 33 (2): 245–264.
Published: 18 April 2025
... and behavioral factors in adopting AI. This paper utilized gender and country differences to explore the adoption patterns influenced by perceptual and behavioral factors, including AI literacy, AI anxiety, AI self-efficacy, relevance, and perceived enjoyment. Design/methodology/approach A survey...
