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Keywords: Brand building
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Journal Articles
On the Horizon (2011) 19 (3): 196–206.
Published: 16 August 2011
... to attaining competitive advantage in the academic world (r=0.558, p≤0.01). Also, the perceptions of undergraduate‐ and postgraduate‐level students on the different variables of ethical practices leading to brand building are found to vary. Research limitations/implications...
