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Keywords: Consumer confidence
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Journal Articles
On the Horizon (2015) 23 (1): 33–45.
Published: 09 February 2015
... to the events) have undermined consumer confidence, not consumer trust” (Wong and Citrin, 2003 , p. 101). Trust in airline companies was not reduced. Contrary, confidence was severely damaged: risky future events could not be estimated, and the possibility of avoiding risks was not assessable. This semantic...
