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Keywords: Corporate social responsibility
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On the Horizon (2015) 23 (4): 374–386.
Published: 09 November 2015
...Zeynep Cihan Koca-Helvaci Purpose – The purpose of this paper is to analyse how appraisal resources and legitimation strategies, concerning “associates” and “suppliers” in Walmart’s Corporate Social Responsibility reports from 2011 to 2013, contribute to the representation of a positive corporate...

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