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Keywords: Ethical practices
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Journal Articles
On the Horizon (2011) 19 (3): 196–206.
Published: 16 August 2011
...Puja Khatri; Yukti Ahuja Sharma Purpose The purpose of this paper is to develop a perspective that ethical practices in higher education institutions can be a powerful tool for branding and attaining competitive advantage. The paper proposes that an ethical institutional brand can be built...
