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Keywords: Management rhetoric
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Journal Articles
On the Horizon (2015) 23 (1): 33–45.
Published: 09 February 2015
..., in this work, we will concentrate on a collection of some techniques which provide a brief but sustainable impression of the possibilities of applying management rhetoric to specific tasks of strategic communication. As Blitzer (1968 , p. 6) suggests, situations can occur that demand rhetorical action...
