...Erdogan Koc Purpose The purpose of this paper is to review the book, Shakespeare, Einstein and the Bottom Line: The Marketing of Higher Education, which takes a creative approach to marketing of universities to an increasingly global marketplace and an audience growing in sophistication...

... possibly get along today without fax, e-mail,word-processing, spreadsheets, the Internet, cell-phones? Why are customers so unaware of these huge benefits?, they puzzled. William E. Halal Keywords: Information technology, Marketing, New technology, Corporate planning Abstract...