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Keywords: Product development
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Journal Articles
Case study of cultural comparison using a simulation game – COSIGA
Available to Purchase
On the Horizon (2009) 17 (4): 303–312.
Published: 25 September 2009
... of the simulation game is outlined for the practical implications. National cultures Indoor games Team working Product development United Kingdom China As companies struggle to develop new products for the global market, more firms are facing the need to access a critical resource for new...
