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Keywords: Customer behavior
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Journal Articles
Journal:
Public Administration and Policy
Public Administration and Policy (2024) 27 (2): 167–181.
Published: 16 August 2024
... of the intricate dynamics, shedding light on the transformative journey undertaken by clients as they experience the benefits of AI integration in banking services. In light of India’s recent adoption of AI tools in banking, a noticeable shift in customer behavior towards traditional banking services over...
