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Keywords: Customer equity
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Journal Articles
The incidence and perceived managerial merit of customer accounting in New Zealand
Available to Purchase
Journal:
Pacific Accounting Review
Pacific Accounting Review (2015) 27 (4): 466–485.
Published: 02 November 2015
... in NZ companies. Ken Bates can be contacted at: Ken.bates@vuw.ac.nz © Emerald Group Publishing Limited 2015 New Zealand Customer lifetime value Customer equity Customer accounting Customer concept Customer proftability analysis This brief review of accounting literature...
