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Keywords: Strategy maps
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Journal Articles
Journal:
Pacific Accounting Review
Pacific Accounting Review (2018) 30 (3): 334–351.
Published: 03 August 2018
...Syrus Islam Purpose The purpose of this study is to synthesise the prior literature on strategy maps to develop a practitioner’s guide to the design of strategy map frameworks. Robert Kaplan and David Norton introduced the strategy map in their 2000 Harvard Business review article. A strategy map...
