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Volume 13, Issue 1
1 March 1995
Property Management Cover Image for Volume 13, Issue 1
Conceptual Paper| March 01 1995

Leadership style for managing a real estate marketing team: an oriental perspective

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Publisher: Emerald Publishing
Online ISSN: 1758-731X
Print ISSN: 0263-7472
© MCB UP Limited
1995
Property Management (1995) 13 (1): 29–39.
https://doi.org/10.1108/02637479510077499

Considers the application of oriental philosophy Lao Tzu′s Tao Te Ching – to real estate marketing management, in order to enhance the effectiveness of the manager′s leadership role.

Keywords: East Asia, Leadership, Management styles, Marketing, Philosophy, Real estate
© MCB UP Limited
1995
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