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Keywords: Ad believability
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Journal Articles
Journal:
Property Management
Property Management (2026) 44 (4): 661–683.
Published: 20 January 2026
... manipulative intent of the influencer, which affects the perceived ad-believability and ultimately the investment intentions. Design/methodology/approach This study analyses the influence of video-editing disclosure using an independent sample t-test. It further analyses the various relationships...
