...Nava Bhoomika Krishna Murthy; Jossy P. George; Benny Godwin J. Davidson Purpose This paper attempts to examine the role of social attitudes, environmental knowledge and perceived behavioural control in determining green real estate purchase intention. Furthermore, the study also analyses...

... The outcome shows that attitude and green trust substantially impact the green purchase intention of Gen X and Y. More specifically, environmental knowledge insignificantly influences the green purchase intention of Gen X while significantly influencing Gen Y. However, perceived risk insignificantly affects...