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Keywords: Environmental knowledge
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Journal Articles
Does individuals' age matter? A comparative study of generation X and generation Y on green housing purchase intention
Available to Purchase
Journal:
Property Management
Property Management (2024) 42 (4): 507–522.
Published: 19 January 2024
... The outcome shows that attitude and green trust substantially impact the green purchase intention of Gen X and Y. More specifically, environmental knowledge insignificantly influences the green purchase intention of Gen X while significantly influencing Gen Y. However, perceived risk insignificantly affects...
