... preferences to develop targeted marketing strategies and design housing projects that meet diverse homebuyer needs. Originality/value This study provides fresh insights into how sociodemographic factors influence sustainable affordable housing preferences in the post-COVID-19 context, bridging the gap...

...' housing preferences and current housing situation in Turkey. The authors analyzed the survey results to identify the gap between housing preferences and existing conditions to reveal the housing quality of Turkish housing. Findings Overall results show that residents in Turkey, regardless...