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Keywords: Influencer credibility
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Journal Articles
Journal:
Property Management
Property Management (2026) 44 (4): 661–683.
Published: 20 January 2026
... between variables using the structural equation modelling PLS-SEM. Findings Results reveal that video editing disclosure has a positive effect on influencer credibility and reduces the perception of manipulative intent. Both variables positively impact ad believability, which in turn enhances product...
