... interview for analysis purpose. The samples are from property developers (medium and small-scale developers) and a single respondent from the Malaysian National House Buyers Association. We used the judgmental sampling method to choose respondents for this study. The interview results went through content...

... solutions. The paper looks at one specific type of job and one group of office employees: generation Y – those born in the 1980s and early 1990s – working in a contact centre environment. Design/methodology/approach The research was carried out as a case study. In total, 20 thematic interviews were...

.../methodology/approach Structured face‐to‐face interviews with 38 office tenants are used to identify the important push, pull and “keep” factors and their effects. The results are placed within marketing theories on competition and customer intimacy, and translated into management implications. Findings...