... significantly influences the constructs of TPB, with all of them influencing investment intention except interpersonal influence. Although financial literacy doesn't directly influence investment intention, the mediation analysis shows that attitude, perceived behavioural control and external influence mediate...

...Tahir Ahmad Wani; Mehvish Nazir; Moadil Iqbal Purpose This study aims to explore the effect of video editing disclosure on advertisements on the real estate investment intentions of the viewers. Specifically, our study examines the effect of editing disclosure on the credibility and perceived...