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Keywords: Perceived financial risk
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Journal Articles
Journal:
Property Management
Property Management (2025) 43 (2): 305–321.
Published: 13 December 2024
... innovation to mitigate their adverse impacts. The concept of green living emerges as a strategy to address this challenge. Consequently, this research aims to delve into the influence of green brand positioning and perceived financial risk on the purchase intention of green residential properties...
