... economies. This study also investigates the mediating effect of purchase intention on the relationship between factors influencing the purchase of green housing and purchase behavior in the real estate industry. Design/methodology/approach A cross-sectional research approach was utilized to gather data...

... innovation to mitigate their adverse impacts. The concept of green living emerges as a strategy to address this challenge. Consequently, this research aims to delve into the influence of green brand positioning and perceived financial risk on the purchase intention of green residential properties...

...Hung Vu Nguyen; Long Thanh Do; Cuong Van Hoang; Phuong Thi Tung Nguyen Purpose This study examines the motivational forces of self-transcendence and self-enhancement values in consumers' green apartment purchase intention since the values have been seen as the key determinants of environmental...