...Martin Livette Purpose In this paper culture is considered by marketers to have a profound influence on consumer behaviour, yet explanations of tenure preference ignore or dismiss culture as a factor underlying such preferences. This paper therefore aims to examine the attitudes of retirement...

...Martin Livette Purpose This paper examines the decision‐making process of retirement housing purchasers and seeks to determine its effectiveness by comparing and contrasting some of the data obtained from the research. Design/methodology/approach A sample of about 200 respondents was selected...

...Martin Livette Purpose Various studies have shown that nearly three‐quarters of older people living within retirement housing are female single persons, leading some researchers to argue that sheltered housing is essentially a gender or health‐related issue, which can be explained demographically...