...)-based conceptual model and market segmentation, identifying discrete segments within this population with regards to their attitudes to solar PV adoption and informing solar PV adoption interventions tailored to each. Design/methodology/approach The research utilised a tailored survey distributed...

...João Alberto da Costa Ganzo Fernandez; Roberto de Oliveira; Norberto Hochheim This paper highlights the importance and demonstrates the application of a segmentation strategy, based on the concept of the family life cycle, in real estate market analysis. Each stage in the family life cycle has its...