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Journal Articles
Does the Starbucks effect exist? Searching for a relationship between Starbucks and adjacent rents
Available to Purchase
Journal:
Property Management
Property Management (2019) 37 (4): 562–578.
Published: 11 June 2019
...Herman Donner; Tracy Hadden Loh Purpose The purpose of this paper is to test the popular perception that the storefront location choices of premium brands are positively related to adjacent rents. Focusing on the case of Starbucks, a popular international coffee chain, the authors examine...
