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Keywords: Advocacy
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Journal Articles
Journal Articles
Performance Measurement and Metrics (2014) 15 (3): 99–111.
Published: 04 November 2014
...Marcel Chiranov Purpose – The purpose of this paper is to address an important but neglected aspect of evidence-based management, how to apply actionable data to strategic decision making to support the organization in reaching appropriate decisions. This process involves connecting advocacy work...

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