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Keywords: Audience frameworks
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Journal Articles
Journal:
Performance Measurement and Metrics
Performance Measurement and Metrics (2019) 20 (3): 179–185.
Published: 13 November 2019
...Elizabeth McCarthy Purpose In order to develop a common framework for strategic planning and evaluation, the Gardens, Libraries and Museums (GLAM) of Oxford undertook a process for defining digital audiences, undertaking user research to inform a new audience framework, which, in turn, is feeding...
