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Keywords: Google maps reviews
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Journal Articles
Journal:
Performance Measurement and Metrics
Performance Measurement and Metrics (2024) 25 (3-4): 162–180.
Published: 12 November 2024
... experience. Design/methodology/approach This study employed a mixed-methods approach combining quantitative and qualitative analysis to assess user sentiments towards the NLI. Using Google Maps reviews, the study utilized web scraping, content analysis and sentiment analysis to categorize reviews...
