.... Customer: students, staff and visitors to the service. Output: quantity of products/services delivered as a result of processes e.g. number of article downloads. Benefit: a helpful or advantageous effect for the customer. Elements of strategic marketing methodology were particularly...

... Higher education Customer relationships Strategic marketing Quality Performance management “Increasingly […] University leaders will challenge the university as a whole, and individual departments, to answer the question, ‘What's so special about you?’ In other words, universities...