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Keywords: Strategic marketing
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Journal Articles
Articulating value and impact through outcome-centered service delivery: The student and learning support experience at the University of Sunderland
Available to Purchase
Journal:
Performance Measurement and Metrics
Performance Measurement and Metrics (2018) 19 (1): 2–11.
Published: 05 February 2018
.... Customer: students, staff and visitors to the service. Output: quantity of products/services delivered as a result of processes e.g. number of article downloads. Benefit: a helpful or advantageous effect for the customer. Elements of strategic marketing methodology were particularly...
Journal Articles
Developing a Quality Model at University Library Services Sunderland
Available to Purchase
Journal:
Performance Measurement and Metrics
Performance Measurement and Metrics (2014) 15 (1-2): 50–57.
Published: 08 July 2014
... Higher education Customer relationships Strategic marketing Quality Performance management “Increasingly […] University leaders will challenge the university as a whole, and individual departments, to answer the question, ‘What's so special about you?’ In other words, universities...
