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Keywords: Consumer behaviour
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Journal Articles
Journal:
PSU Research Review
PSU Research Review: An International Journal (2024) 8 (3): 920–939.
Published: 15 January 2024
... the knowledge about how people responds to the pandemic. The outcome of the research helps to understand consumer behaviour but disentangling consumer’s “black box” is challenging especially during global distress. The present study outcome helps the digital shopkeepers to respond positively to meet the needs...
