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Keywords: Customer values
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Journal Articles
Journal:
PSU Research Review
PSU Research Review: An International Journal (2024) 8 (1): 68–83.
Published: 21 September 2021
... contacted through on-site visitation. Descriptive and inferential statistics were used to test the influence of customer value on online purchase behaviour in the fashion industry. Findings Consumer values are categorised into terminal (happiness, love and satisfaction) and instrumental (time-saving...
Includes: Supplementary data
