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Keywords: Digital buying
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Journal Articles
Journal:
PSU Research Review
PSU Research Review: An International Journal (2024) 8 (3): 920–939.
Published: 15 January 2024
...P. Nagesh; Sindu Bharath; T.S. Nanjundeswaraswamy; S. Tejus Purpose The present study is intended to assess the risk factors associated with digital buying. Also aims to design and develop an instrument to assess the digital buyers risk factor score (DBRFS) in light of pandemic. Design...
