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Keywords: Exchange ideology (EI)
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Journal Articles
Journal:
PSU Research Review
PSU Research Review: An International Journal (2021) 5 (2): 85–100.
Published: 16 May 2020
... and how such participation behavior provides members with perceived benefits. This study aims to observe how social exchange theory constructs (perceived members’ support and exchange ideology) affect online community participation behavior (OCPB), and moderated by exchange ideology (EI) and perceived...
