...Ahmad Rafiki; Sutan Emir Hidayat; Muhammad Dharma Tuah Putra Nasution Purpose This study aims to examine the moderator effect of religiosity on the relationship between halal brand awareness and habit towards purchasing decisions of halal products. Design/methodology/approach The quantitative...

... based on the theory of uses and gratification (UGT), habit and the subjective norm. Structural equation model is used to analyze the survey data. Findings The results of the study reveal that UGT has a significant direct effect on usage intention. Furthermore, user habit and subjective norm play...