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Keywords: Information technology capabilities
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Journal Articles
Journal:
PSU Research Review
PSU Research Review: An International Journal (2021) 5 (2): 101–119.
Published: 15 May 2020
...Fatima Ghezali; Abdessamad Boudi Purpose The purpose of this paper is to investigate the relationship between marketing mix (MM), information technology capabilities (ITCAP) and corporate entrepreneurship (CE). Additionally, the study has attempted to address the moderating influence of ITCAP...
