... adopted a literature review approach. It has examined the key journal publications for 30 years in accounting discipline and systematically identified the Islamic accounting papers during 1990–2020. In total, 95 papers were identified until June 2020, and they were thoroughly reviewed to identify...

... question). Findings The literature review reveals that there is lack of coherent definition for positioning, and there is no mutual agreement among marketing scholars and practitioners about the exact meaning of the concept. Therefore, comprehensive definition of positioning encompassing the five...

... Literature review In an influential paper[ 1 ], Langfield-Smith (2008) challenged the relevance of further research on the adoption and usage of strategic management accounting (SMA) and its techniques. Her recommendations were based on the review of scholars work from the emergence of SMA...