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Keywords: Online purchase behaviour
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Journal Articles
Journal:
PSU Research Review
PSU Research Review: An International Journal (2024) 8 (1): 68–83.
Published: 21 September 2021
...Ogechi Adeola; Adenike Aderonke Moradeyo; Obinna Muogboh; Isaiah Adisa Purpose This study examines consumer online purchase behaviour in the Nigerian fashion industry. Design/methodology/approach A cross-sectional study was conducted with a total useable sample size of 241 respondents...
Includes: Supplementary data
