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Keywords: Perceived risk factors
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Journal Articles
Journal:
PSU Research Review
PSU Research Review: An International Journal (2024) 8 (3): 920–939.
Published: 15 January 2024
... using exploratory factor analysis (EFA) followed by confirmatory factor analysis (CFA). Findings The present research identified six perceived risk factors that are associated with digital buying; contractual risk, social risk, psychological risk, perceived quality risk, financial risk and time risk...
