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Keywords: Subjective norm
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Journal Articles
Journal:
PSU Research Review
PSU Research Review: An International Journal (2019) 3 (1): 16–28.
Published: 12 February 2019
... based on the theory of uses and gratification (UGT), habit and the subjective norm. Structural equation model is used to analyze the survey data. Findings The results of the study reveal that UGT has a significant direct effect on usage intention. Furthermore, user habit and subjective norm play...
