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Self‐adhesive labels are gaining a steadily growing share of the European labels market, which is estimated to have a volume of around DM 5.8 billion. Sales of self‐adhesive labels in 1992 came to some DM 3.0 billion, giving them a clear lead over gummed labels. Self‐adhesive labels are estimated to be growing at an annual rate of 8 to 10%.

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