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The ink maker and printer are vitally concerned with the behaviour to be expected from a pigment in terms of its contribution to printing properties (such as rheology, bleeding, damping water incompatibility), print appearance (colour, lustre), and useful service life (fading, resistance to chemical attack). Although practical printing tests can properly demonstrate the ultimate utility of a pigment for an intended use, sufficient preliminary data can normally be assembled to suggest candidate pigments suitable for evaluation.

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