Huntsman Polyurethanes launches new Web site

Huntsman Polyurethanes launches new Web siteKeywords: Huntsman Polyurethanes, Internet

Huntsman Polyurethanes has designed and launched a new Web site that appears to offer easier and faster access to information on the company, its products and polyurethanes in general. It is available at www.huntsman.com/pu.

Designed primarily with the company's customers in mind, this new Web site incorporates a range of new tools that allow faster access to even more information. Richard Northcote, Huntsman Polyurethanes' director of global communications, told us that "Since we launched our Web site in 1998, the number of hits and the range of audiences have increased significantly". He went on to say, "But, being aware that each of the audience groups we cater for has different needs, we took an early decision to focus our attention on our customers to ensure that we gave them access to the information they want".

The company would appear keen to ensure that all other audiences are catered for having built in information specifically for students, authorities, NGOs,local communities and other audiences.

The Web site is designed to reflect the various needs of customers and other stakeholders and should provide the platform for the business's future e-commerce initiatives that we understand will be rolled out during this year.

This Web site, we are told, is just the start of a major project to develop and further improve Huntsman's service to customers. The company has in excess of 1,000 pages of information up on the site; this, we are told, will grow considerably during this year and beyond. Huntsman informs us that it will be introducing customer portals to the site in the very near future to allow customers access to even more tools and information to help them improve their businesses.