Keywords: Psychology
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Journal Articles
Pigment & Resin Technology (1999) 28 (1): 6–14.
Published: 01 February 1999
... is very common, and blue may have no more biological or psychological significance than an arbitrary number. However, this explanation does not suggest why blue and not another hue has been selected for this role, nor why preference appears in carefully controlled paired‐comparison judgement tasks as well...

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