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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569610123825. When citing the article, please cite: Sönke Albers, (1996), “CAPPLAN: a decision-support system for planning the pricing and sales effort policy of a salesforce”, European Journal of Marketing, Vol. 30 Iss: 7, pp. 68 - 82.

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