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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/10610429610119405. When citing the article, please cite: Alan Dick, Arun Jain, Paul Richardson, (1996), “How consumers evaluate store brands”, Journal of Product & Brand Management, Vol. 5 Iss: 2, pp. 19 - 28.
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© MCB UP Limited
1997
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