Keywords: Automotive industry
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Journal Articles
Pricing Strategy and Practice (1997) 5 (3): 99–107.
Published: 01 September 1997
... suggests that more components in a bundle is better, i.e. results in greater purchase intention, until the number exceeds processing capacity, at which point information overload occurs and purchase intention decreases. © MCB UP Limited 1997 Automotive industry Germany Large companies...

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